How did the "Think Small" ad influence the advertising industry?
You must have once launched an advertisement for a product or service, but this advertisement did not have good results, and you wondered why this advertisement did not succeed?! Advertising is a crucial part of modern business and it helps companies reach more people with their products and services. Over the years, many advertising campaigns have been launched and some of them have become truly iconic and memorable. One of these successful campaigns that stands out is the "Think Small" campaign for the Volkswagen Beetle. The "Think Small" campaign was launched in 1959 by the advertising agency Doyle Dane Bernbach and it quickly became a huge success and one of the most well-known advertising campaigns in history. The way the campaign was executed was groundbreaking and continues to inspire advertisers today. As someone who has seen many advertising campaigns come and go, I can relate to how "Think Small" stands out as the best. Bu...